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For the first time, the shelves of the realm’s top convenience stores will be stocked with cans of Thai craft beer.
Beers will sell in two low-alcohol content varieties: a wheat beer called Kiss Me Deadly and IPA Honey Bomb. Each is 4 percent alcohol by volume and costs 99 baht.
It wasn’t clear which 7-Eleven branches would be selling the beer. The admin of Bannok Beer’s Facebook page encouraged customers to ask 7-Eleven staff about the beer to speed its arrival onto shelves.
Bannok Beer was founded by Panitan Tongsiri, a Sakon Nakhon native who also founded Thai craft beer brands Stone Head and Lamzing.
The new beer offering comes a few months after 7-Eleven stores aborted an October roll-out of beer taps following complaints by anti-alcohol campaigners.