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Police are still weighing charges against celebrities who posted photos appearing to promote a beer brand on their Instagram accounts, while the head of the alcohol control board insists members of the public will be prosecuted for doing the same.
Over 30 actors, actresses and singers are currently under investigation by police for violating the 2008 Alcohol Control Act, which forbids advertising alcohol by even showing brand logos or “enticing” others to drink.
Samarn Futrakul, head of the Alcohol Control Board and the chief author of the act, said the celebrities must face legal consequences for posting photos of themselves posing with or drinking Chang beer on Instagram.
“Getting celebrities and artists to post photos of themselves with alcoholic beverages on Facebook and IG like this is against the law,” Samarn said Monday.
Although the photos had every appearance of being part of a coordinated campaign to promote Chang’s newly rebranded product – Chang Classic – the celebrities in question have repeatedly denied being compensated for posting the photos.
In the images, most of which were posted about the same time several weeks ago, the bottles are carefully turned so their labels are clearly visible. Similar captions extol the brand.
Full Story – Khaosod English