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Thai media has reported that Indian tourism to Thailand has shown a massive rise.
And the spending power of the average visitor from the sub-continent could help revive the flagging tourist industry.
Official figures from the Ministry of Tourism and Sport shows a slight rise year on year for all tourist arrivals from January to June – up 0.7%.
And revenue from the tourists is also up by 0.3% to 1.01 million million baht.
But ministry officials have cautioned that the outlook for the rest of the year remains “challenging” with the strength of the baht and global economic stagnation and uncertainty creating an unstable environment for Thai tourism.
That’s where the Indians come in.
While tourism general is barely up visitors from India have risen dramatically.
In June alone there were 180,000 Indian visitors – up 22.2% on June last year.
And unfair and anecdotal claims that their spending power does not pack a punch are untrue.
The average Indian visitor spends 50,000 baht on each trip.
The average for a all tourists is 45,000 baht making Indians above average when it comes to splashing the cash.
Indians now rank third on the total number of visitors after Chinese and Malaysians.
About one in four tourists are Chinese.
Some 19.1 million visitors came to Thailand in the first half of the year.
Domestic tourism was said to be 76 million individual trips done by Thais – up 5%.