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Chiang Mai News reported that all aspects of tourism in the province were dead after Songkran.
But none of their reporters thought to ask a pertinent question: What impact has the smog crisis in the north had on tourism?
They quoted one guide they called “Pramote” as saying: “I just can’t understand it. There are hardly any tourists anywhere. It’s always poor for me in the low season but this year is the worst ever”.
He was thankful that he had other means to fall back on to support himself while he waited for the next high season.
Other guides said there was no business for them at all.
What Chinese there were visiting were using red song thaews and going to places recommended on Chinese social media sites. They didn’t need guides.
Transport operators told Chiang Mai News there were hardly any foreigners on routes to Pai and Mae Hong Sorn.
There were just the usual locals and a few Thai holidaymakers.
They too mentioned no connection with the smog. They blamed the hot weather saying clearly the tourists had gone to cool off in the sea in Pattaya and Rayong.
Traders in food and souvenirs said there was hardly anyone about except for a few Thais and the odd Chinese tour group eating or buying a few trinkets.
The media called Chiang Mai very lonely after Songkran.
Reports of smog were very widely reported on news sites and social media with Chiang Mai being repeatedly named as one of the filthiest places in the world on consecutive days at the height of the crisis, notes Thaivisa.