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A Pattaya business and tourism leader has implored his compatriots not to rip off visitors.
And he has reminded Thais to be good hosts if they want to see tourism improve.
Ekkasit Ngampichet was speaking to Pattaya News about plans for the year ahead.
But amid the figures and projections it was his stark message to operators and locals in Pattaya that stood out:
The president of the Pattaya Business and Tourism Association said: “Be good hosts and don’t take advantage of visitors”.