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Users in Thailand will start seeing ads in Facebook Messenger as part of a new trial, Facebook has announced.
The app will include adverts from businesses meaning that advertisers can conduct even more targeted marketing.
With Messenger having over a billion users worldwide it is a largely untapped resource.
The adverts will appear in a similar manner to birthday notifications rather than appearing in conversations as some had feared. Advertisers will not be able to message people directly via a conversation unless it is started by that individual.
Users will be able to hide or report adverts via a drop down menu.
The messenger adverts are initially being trialed in Australia and Thailand although given Facebook’s trends it is likely to be rolled out worldwide shortly after.