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Chiang Mai News reported the good news and the bad news for tourism in the capital of the north of Thailand.
CMN said that group tours were down to 80% of previous levels amid safety concerns in Thailand and stories of Chinese nationals being taken advantage of.
They quoted Pornchai Jitnawasathian of the Lanna tourism development board as saying that everyone must pull together to help boost the figures not just for Chinese tourism but all nationalities.
He pointed to all the wonderful things that Thailand has to offer and encouraged operators to welcome and help tourists during their stays in the kingdom and in Chiang Mai.
He said that one good thing was that more Chinese were eschewing group tours for personally organised trips.