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Hooters will open its doors on Sukhumvit Soi 15 in Bangkok this week at the start of a THB 100 million marketing campaign to raise brand awareness in Thailand.
The franchise of the new branch of Hooters has been acquired by Destination Resorts who also have Double Tree Resort by Hilton Phuket, Sri Racha International Golf at Sri Racha Hills, Hard Rock Café in Phuket, DusitD2 Phuket, Novotel Phuket, Novotel Hua Hin and Swissotel Resort Phuket.
Destination resort plan to open 30 Hooters restaurants in South East Asia – Koh Samui can expect Hooter to reach it shores sometime next year!
According to the company website Hooters is an international chain that bills itself as “delightfully tacky yet unrefined”.