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Following the release of Samui, Phuket and Pattaya from the military coup imposed curfew the Thai Hotel Association is asking the Military Junar to release more tourist destinations such as Chaing Mai and some parts of the capital to restore confidence from international markets ahead of the high season. Bookings from October and January have been very slow due to bad overseas news coverage and travel advisories.
Sixty two nations have issued travel warnings for Thailand.
According to THA data, average hotel occupancy in Bangkok rate in the first three quarters last year was 70%, but the figure plunged to 40% this year. Average occupancy in key tourist areas such as Samui, Phuket and Pattaya is down to almost 50% from between 60 and 100% in previous years.
The Association of Thai Travel Agents (ATTA), the inbound marketing body, is revising its marketing plans launched before coup and curfew. It is working with hotels and tour operators, refocusing on short haul and medium haul markets as part of urgent recovery plans. They will soon offers some promotions and special packages for key market including China, Japan, Korea, Indonesia, Hong Kong, Singapore, and Malaysia. Long haul markets may need to see clearer picture and political improvement first.
The British Embassy in Thailand announced that it had canceled the reception to celebrate the official birthday of Queen Elizabeth II on June 11 at a Bangkok hotel in line with its reaction to the coup.
We regret to inform you that the reception to celebrate the Official Birthday of HM Queen Elizabeth II on Wednesday, June 11, at the Grand Ballroom, Grand Hyatt Erawan Hotel, has been cancelled because of the current situation,” said the statement from the embassy.
The UK has reacted strongly to the coup and showed grave concerns for the “deterioration of the democratic environment in Thailand”.