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A Pattaya tourism representative painted a rosy picture of tourism in Pattaya and the rest of Thailand at a meeting this week.
Then announced measures to ensure that figures would continue scale the heights.
Suladda Sarutilawan of the TAT Pattaya branch thinks that the resorts multi billion baht tourism industry can have its coffers swelled even more by encouraging female tourists to come and play golf, go to spas and do a spot of yachting.
Suladda was speaking at a meeting of the Pattaya Business and Tourism Association reported by Sophon Cable TV on Facebook.
She said that in 2016 there were 32.6 million visitors to Thailand.
The figure for Pattaya was 13.6 million visitors. She said they spent 200 billion baht.
But 2017 was headed to be even better than that.
In the first two quarters of this year she said tourists topped 8 million and they had already spent 110 billion baht. She said this represented 5% more visitors this year and revenue increases of a whopping 15%.
Sophon did not question the lady’s mathematical calculations that on the face of it seemed a little inaccurate.
She said the eastern seaboard was the third most visited place in Thailand and hailed the kingdom as a whole as “Number 9 in the world for tourism”.
Initiatives to keep the cash rolling in through 2018 were also announced with “hi-end” women being placed at the top of the agenda.
The “Amazing Lady Journey” plan will see women encouraged to come to Pattaya to stay in quality hotels, have spa treatments, go for rounds of golf, eat a lot and dabble in yachting.
Other plans for boosting tourism included promoting local foods under the eat@Chonburi initiative, encouraging seminars and meetings under the “MICE City” plan and promoting Pattaya as a place for trade and shopping.
Unusual for a report of this nature, no one mentioned Pattaya in terms of “Sin City” with any notion of promoting the resort’s nightlife conspicuous by its absence.