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Phuket Officials to Enforce Alcohol Promotion Laws on a Case-by-Case Basis

Phuket health officials will only enforce alcohol promotion laws on a case-by-case basis. The Phuket Provincial Health Office (PPHO) confirmed that no action would be taken against bar and restaurant owners for showing images that promote alcohol unless complaints are made against the establishment.

The announcement comes after a Bangkok restaurant owner was allegedly ordered to pay 460,000 baht for violating the Alcohol Control Act of 2014. The owner of the establishment was found guilty of showing images that promoted alcohol for 220 days between July 30 and March 6.

PPHO Non-communicable Diseases director Dr. Prapa Nakara explains that by law, no photos of alcoholic drinks can be included on restaurant and bar menus. Prices and drink names are permitted, but promotions or photos that encourage drinking are prohibited.

Dr. Prapa did confirm that the PPHO will not take immediate legal action against Phuket establishments that violate this law. If the office receives a complaint of the illegal promotion of alcohol, PPHO will send officials to investigate the claim. If the offense is not serious, the venue may be advised to fix the problem. If the venue fails to resolve the issue, then charges will be pressed.

The PPHO has no plans to target any establishments and has now adopted a policy to take each instance on a case-by-case basis.

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