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Promotion of green tea and soft drinks is now eyed by the Department of Health for banning after considering their high levels of sugar that is harmful to health, particularly children and adults.
The deputy director-general of the Department of Health Dr Sutha Jienmaneechotchai stated that the Department was considering a proposal to control green tea and carbonated drinks which have high sugar content because it is detrimental to health, According to Bangkok Post reported.
He said the Consumer Protection Board and the Food and Drug Administration would be asked to regulate advertising promotions on soft drinks and green tea adverts because of the high sugar content was harmful to health.
He said Thais’ daily sugar consumption is over four times the World Health Organisation (WHO)’s recommended level.
According to WHO, it recommends adults and children reduce their daily intake of free sugars to less than 10% of their total energy intake. A further reduction to below 5% or roughly 25 grammes per day would provide additional health benefits.
Thai consumes 104 grammes of sugar per day or about 26 teaspoons, he said.
Promotion campaign of soft drinks that offered cars and gold to consumers has encouraged over consumption of sugar, he said.
He said intake of sugar from normal food, such as rice, fruit or cooked food, is not harmful to health because it contains low levels of sugar, but excessive sugar added to manufactured food or drinks such as green tea is detrimental to health.