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Dr. Charoon said the campaign, “Trust me we are Thai,” aims to convince foreign countries that Thailand is a country filled with beauty, has a long cultural history, and operates under a democratic system. He said that these features of the Kingdom attract foreigners to visit and enjoy Thai culture.
The PRD official also said that the department’s campaign will be comprehensive. It will address Thailand’s economy, politics, and social issues, as well as special agendas such as tourism safety, illegal fishing, counter-terrorism and anti-corruption. The PRD campaign will utilize all media, including social media, to reflect the modern trends in content consumption.