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Retail giants CPN, Central, Zen, Robinson and The1Card join forces to stimulate mid-year economy with “The Greatest Grand Sale”
Bangkok, 28 May 2014 –Today, Thailand’s retail giant Central Pattana Plc or CPN, Central Department Store Ltd., Zen Department Store, Robinson Department Store Plc., The1Card together with their business partners have announced that they are spending more than 400 million baht on “The Greatest Grand Sale” campaign to stimulate purchasing power during the mid-year period. The campaign will run from 6th June to 15th July 2014 and will be a showcase of Central Group’s strong network synergy. It also marks the first time that all of the group’s shopping centers and department stores nationwide have combined forces for the biggest joint sale campaign ever. All 53 outlets – including CentralWorld and all branches of CentralPlaza, CentralFestival, Central Department Store, Zen Department Store and Robinson Department Store, together with their anchor stores and shop tenants, will be offering up to 70% discounts and special promotions. For every 1,000 baht spent during the campaign, customers also stand a chance to win a special package trip to Italy. The retail partners are confident that the campaign will help boost consumer sentiment, stimulate spending, increase traffic at the shopping centers and raise sales by 20-30% compared to non-campaign periods.
Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing for Central Pattana Plc, said: ‘As part of the private sector, we are hoping to stimulate the country’s spending power and economy with a phenomenal sale campaign that is the biggest of its kind. CPN is teaming up with subsidiaries of Central Group, which has a strong nationwide network, to combine forces of CPN, Central, Zen, Robinson and The1Card, with partners from various sectors including AEON credit card, Thai Life Insurance, MasterCard and Toyota to spend over 400 million baht to create business synergy for the largest sale campaign of the year, with the aim of stimulating consumer sentiment and domestic spending. The campaign is also aimed at helping publicize Thailand as a shopping hub of the region and attracting customers and tourists. We are leveraging Central Group’s perfect network and strengths, which include its extensive retail coverage, partnerships with leading stores, strong business base and in-depth information about The 1 Card holders’ consumer behavior, to organize “The Greatest Grand Sale”. We are confident that this phenomenal campaign will respond well to customers’ needs and help stimulate sales for stores.’
Ms. Piyawan Leelasompop, Executive Vice President of Marketing of Central Department Store Ltd and Zen Department Store, said: ‘We are confident that with the combined forces of Central Group’s subsidiaries, The Greatest Grand Salewill help boost the spending sentiment during this period and stimulate sales, as it will mark the first time Department Stores and shopping malls under Central Group have come together to create nationwide synergy and offer an opportunity for customers to get the best value out of their shopping. All Central Department Stores and Zen Department Store ( 18 branches ) will offer most extensive ranges of famous brands for more than 5,000 brands, such as beauty gallery department will be offering 10-15 % discount, electronic department will be offering up to 20 % discount, ladies wear department will be offering up to 30-70 % discount. Additionally there will be global luxury brands from Central Embassy joining the campaign.’
‘The mid-year sale season is seen as a spending season by consumers. Robinson thinks that if retail business operators implement the right marketing strategy, the store can significantly stimulate purchasing power and boost sales during this crucial period. We believe that Central Group’s perfect network and strengths will make “The Greatest Grand Sale” campaign the largest and most successful campaign. It will also characterize Thailand’s mid-year sale season for this year. All Robinson Department Stores nationwide will join this campaign. We are confident that this phenomenal campaign will respond well to customers’ needs and help stimulate sales for stores. Robinson Department Store has strength in covering all areas of the country which are center of economy and tourism. All 34 Robinson Department Store; 10 branches in Bangkok and 24 branches in upcountry will altogether join this campaign, and will be offering up to 70% discount and special promotions from leading brands, which will certainly fulfill the lifestyle needs of our customers,’ added Dr. Tan Chirathivat, Head of Marketing, Marketing Line, Robinson Department Store Plc.
Mr. Rawee Puaphornphong, Vice President , Customer Relationship Management of Central Group, said: ‘As part of The Greatest Grand Sale campaign, it is the first time that The1Card and CPN have partnered to offer special privileges to customers who are members of The 1 Card program. From now on, The1Card members will receive events and promotions update from CPN shopping malls, including CentralWorld and all branches of CentralPlaza and CentralFestival. Another special offer in this campaign is that The 1 Card holders can get reward points in kicking of the first time in this campaign.’
Central Retail Corporation and CPN have partnered to offer special privileges to customers who are members of The 1 Card program. When shopping at CPN’s shopping centers – CentralWorld, CentralPlaza and CentralFestival – The 1 Card holders can get reward points.’
Customers who shop during The Greatest Grand Sale campaign may receive many special privileges and prizes offered through various promotions. The biggest highlight is the special seven-day package trip to Italy. For every 1,000 baht spent during the campaign, customers will receive one coupon to enter the lucky draw.
The retail partners are confident that the campaign will help boost consumer sentiment, stimulate spending, increase traffic at the shopping centers and raise sales by 20-30% compared to non-campaign periods. Toyota’s customers, holders of MasterCard credit cards, AEON credit cards, Thai Life cards, and The1Card members are entitled to receive triple chances to enter to the lucky draw. In addition, there are also other gimmicks and special prizes for customers who shop at any of the 53 shopping centers nationwide. Also, customers can join the SNAP YOUR WISH campaign and stand to win anything they want by posting pictures of their desired items on their Instagram accounts.