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The latest figures from an internationally recognized hospitality consultancy firm called C9 Hotelworks show that the occupancy for the first half of 2013 is up by 7%. The report shows that Koh Samui hosted 874,824 hotel guests which is a vast improvement on last year’s figures. Key hotel performance metrics such as the average room rate and occupancy also saw an increase.
Samui saw 100,000 domestic arrivals as well this year between January and June that helped to boost occupancy during the low season. Thailand is the second leading source of visitors to Koh Samui. German visitors still hold the number one spot according to Bill Barnett, C9 Hotelwork’s managing director, Russian and Chinese visitors are on the increase as are visitors from China, India and Australia, the UK and Italian markets have declined. Hong Kong and Singapore contributed 70% of incoming travelers by plane
Group business in on the increase and due to that Koh Samui dropped from a 55%share to a 51% share and local sources reveal that the island’s private villa market is still attracting a lot of families and small group bookings and the European market for this kind of vacation is still strong.
Some new high-end residential developments have been completed this year, these include phase two of the boutique Aqua Samui development near Chaweng and the villas on the Samujana Estate in Choeng Mon, as well as the Mandalay beach villas in Laem Noi.
“Looking to the sky which remains an acid test for Samui’s tourism industry, a 61 percent surge in international passenger arrivals is a positive step forward,” added Barnett. “That said, 87 percent of overall flights originate domestically and airlift limitations continue to loom over what could very well be a broader success story.” To read the full report click