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TAT aims to raise 2 trillion baht from tourism in 2016

Tourism Authority of Thailand (TAT) aims to generate 2 trillion baht in tourism income for the year 2016, and encourages all Thai nationals to travel with their mother during August.

TAT’s Deputy Governor for International Marketing Juthaporn Rerngronasa has said that the Thai tourism industry during the first half of this year went as expected. The large amount of tourists traveling to Thailand has helped in generating much income to the country.

She said that this was a result of the government’s policy that focuses on tourism this year. Campaigns representing the Thai identity, such as Discover Thainess, enticed both international and Thai tourists to travel the country all year round.

Though the campaign was launched last year, promotion abroad helped attract even more foreign tourists to experience Thailand. New tourism activities had also been introduced this year during the first five months, successfully drawing 12.48 million tourists to visit Thailand, a 25 percent growth compared to last year. Income from tourism this year is recorded at 592 billion baht.

The International Marketing Deputy Governor has elaborated on the number of tourists, saying that 65 percent of the tourists come from Asia, while 25 percent are from Europe. The number of Russian tourists has significantly declined due to the depreciation of the Russian currency, the ruble.

TAT is now aiming to generate income from tourism in 2016 at approximately 2.33 trillion baht, with a focus on attracting the mid-level tourists through activities that encourage more spending.

TAT is planning to hold roadshow events at new cities in foreign countries such as Malaysia, Singapore, England, France, and China. These promotional events will increase Thai tourism awareness in foreign markets, the International Marketing Deputy Governor has said.

She also encouraged Thai nationals to travel domestically with their mothers during August, in a campaign that celebrates the month of Mother’s Day through various activities on holidays, weekends, and even weekdays.

NNT

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