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An agreement has been signed by the Tourism Authority of Thailand (TAT) and Chinese search engine company Baidu to increase the accessibility of online data concerning Thai tourism.
TAT Governor Yuthasak Supasorn and Mr Hu Yong, general manager of Baidu’s International Business Unit, co-chaired the ceremony to sign a memorandum of understanding between the two agencies. The agreement is aimed to establish cooperation to disseminate information on Thai tourism and TAT projects through online channels of Baidu, with Chinese people as the target audience.
As part of the ceremony, Baidu unveiled its mobile application called Baidu Map, which was designed to help facilitate Chinese tourists while traveling in foreign countries, including Thailand. The app provides users with information about tourist attractions, transportation, restaurants as well as products and services available in Thailand, all in Chinese language. Through the GPS system, it also displays street addresses of tourist places both in Thai and Chinese.
With over 500 million users worldwide at present, Baidu Map is considered an effective channel for Thai tourism operators to reach Chinese-speaking customers. The app is expected to attract more visitors from China and, in turn, bring Thai-Chinese relations even closer.