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TAT boosts Thailand’s image among Japanese travellers at JATA Tourism Expo 2014

Thailand’s tourism operators in cooperation with the Ministry of Tourism and Sports and the Tourism Authority of Thailand (TAT) are participating in the JATA Tourism Expo 2014, held during 24-28 September, at the Tokyo Big Sight (Tokyo International Exhibition Centre) in Tokyo, Japan.
TAT JapanThailand’s Tourism and Sports Minister, Mrs. Kobkarn Wattanavrangkul together with TAT’s Governor, Mr. Thawatchai Arunyik led the Thai delegation in updating the Japanese travel agents and tour operators as well as members of the media on the current political and tourism situation in Thailand with the key objective of helping to boost the confidence of Thailand among Japanese travellers.

Mr. Thawatchai Arunyik, Governor of TAT said, “Japan has long been one of the most important sources of the tourist market for Thailand. Now that the country is quickly recovering from the economic setback, we will be putting more emphasis to work on promoting the wide range of Thai tourism products and services to encourage more Japanese tourists to visit Thailand.”

TAT has set a 90-square-metre Thailand booth at the JATA Tourism Expo 2014 to promote Thailand and provide updates on new products and services as well as infrastructure projects. The mission is being jointly participated by eight travel-related business operators from Thailand, who are also taking part in face-to-face business meeting sessions with travel operators in Japan.
On 24 September, an Amazing Thai Night was organised and successfully welcomed more than 300 representatives from both the travel-related public and private organisations as well as media members in Japan.

TAT Japan 1The annual JATA Tourism Expo is organised by the Japan Association of Travel Agents (JATA) and is the largest travel trade show in Asia. It is estimated there are more than 1,000 booths of travel-related business operators from 150 countries all over the world joining the event, which is held at the Tokyo Big Sight International Convention Centre in Tokyo. This year, the concept of the exhibition has been expanded to include both domestic and international travel trade promotions.

According to statistics from the Department of Tourism of Thailand, the number of Japanese tourists coming to Thailand from January to August 2014, was recorded at 807,909.

Mr. Thawatchai said, “We believe that Thailand’s participation at the JATA Tourism Expo 2014 will be a success, and will help in boosting confidence of Thailand among Japanese travellers and stimulate them to choose Thailand as their next destination, either for holidays or for business purposes.”

TAT News
Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
E-mail: prdiv3@tat.or.th
Website: www.tatnews.org
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Twitter: TAT Newsroom

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