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The Tourism Authority of Thailand (TAT) has launched a campaign, “Eat Thai, Visit Thai” for the British market to boost Thailand’s lucrative gastronomy tourism and increase first-time visitors.
A memorandum of understanding (MOU) was signed between the TAT and seven groups of Thai restaurant operators in Britain for further collaboration on gastronomy tourism. The campaign runs from August until the end of September.
The TAT Governor, Yuthasak Supasorn, said Thai food remains popular in Europe and the TAT wants to use related restaurants to promote Thai cuisine and tourism.
The campaign is aimed at increasing first-time visits from Britain by five percent during the period, generating at least 100 million baht.