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TAT: Positive feedback received from recent roadshows

The Tourism Authority of Thailand (TAT) has revealed that its recent roadshows in Jordan and Egypt were a great success, with a large number of bookings made, while expecting the Middle Eastern market to grow 8.16 percent next year.

Ms Juthaporn Rerngronasa, the TAT’s Deputy Governor for International Marketing in Europe, Africa, the Middle East and the Americas, stated that there were eight companies joining the TAT in the roadshows in Jordan and Egypt during November 24-28. She expressed satisfaction over the results, given several packages for 2015 were reserved in advance by tour agencies in both countries.

The Deputy Governor pointed out that the motive behind the roadshows was to help Thai businesses explore and penetrate the two markets, which are deemed to have strong potential. Jordanian and Egyptian visitors are mostly considered high-end customers of the Thai tourism sector, especially honeymoon couples.

In 2013, Thailand recorded the number of tourists from Jordan at about 12,000, an increase of 38 percent from the previous year, while a rise of 48 percent was also seen in the number of Egyptian travelers. The TAT is targeting to push up the number in either group by another 10 percent in 2015.

As for the Middle Eastern market as a whole, the tourist number next year is estimated at 721,000, increasing 8.16 percent, with a total revenue of over 48 billion baht. The TAT is also prepared to penetrate new markets in North African countries, including Morocco, Algeria and Tunisia.




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