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The Tourism Authority of Thailand (TAT) has organized the launch of its new projects to stimulate Thai tourism next year, with a focus on weekday travels.
At Central World Shopping Complex, TAT Governor Yuthasak Supasorn presided over a ceremony to introduce to the public three new tourism campaigns to be implemented within 2016. All three are said to have been designed to go hand in hand with the existing “Weekday Special” campaign, which is intended to encourage Thai people to travel within the country on weekdays, rather than weekends.
The first of the three new projects is an extension of the “Must-Visit Cities” campaign, called “Must-Visit Cities…Plus”. It features 12 more destinations which are not to be missed, including Lamphun, Phitsanulok and Suphan Buri provinces.
The second project is called “Khao Lao Wa…”, literally translated as “They Say…”, targeting to lure tourists to 24 destinations in 24 provinces through the use of folklore and traditional stories as a selling point.
As for the last project entitled “Outdoor Fest”, the main objective is to promote outdoor activities available across Thailand, such as cycling, diving, mountain climbing and hiking.