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Thai Airways International is set to upgrade its on board food after comments about the taste from PM Prayut Chan-ocha.
Thai Airways has set up a special committee to supervise a revamp of its menu. According to the executive vice president of THAI’s aviation-business unit, Anussorn Naksrichum, an assessment of each dish will be based on passenger feedback. Dishes found to be frequently chosen by passengers will remain on the menu, while unpopular ones will be discontinued.
Aside from food, Thai Airways has pledged to be more selective with fruit. It has signed an agreement with fruit processor Doi Kham, which will be a major supplier to the firm. The flag carrier is also planning to invite leading restaurants and hotels to offer their best-known dishes on selected flights.
Thai Airways is poised to upgrade its food from the existing three-star level to a five-star one within three months, with a view to increasing the number of customers by 10-20 percent and improving profit from the food catering business by 100 percent within the year.