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Thailand’s Prime Minister General Prayut Chan-o-cha today presided over the grand opening of the “2015 Discover Thainess” global tourism marketing campaign, which was introduced in a spectacular parade in the center of Bangkok with vibrant colors and creating wonderful memories for visitors.
Prime Minister General Prayut said, “Thainess represents the unique character of Thailand, which embodies centuries-old cultural values and social practices. The upholding of the three main pillars – the nation, religion and the monarchy, the preservation of Thai traditions and culture; such as, Thai arts and ‘the wai’ or the Thai greeting – a show of respect, as well as the friendly nature of the Thai people, form part of “Thainess” and make Thailand unique as a nation.”
The Tourism Authority of Thailand (TAT) launched the “2015 Discover Thainess” campaign, which incorporates the Thai government’s 12 national core values – among which are “the promotion and preservation of Thai traditions and culture” – the aim being to showcase the hospitable character of the Thai people and the many cultural assets of the country; assets that make it a unique tourist destination.
Prime Minister General Prayut added, “The Thai government thanks TAT, the Ministry of Tourism and Sports and all stakeholders for helping to promote the country’s unique cultural treasures and the Thai way of happiness to be passed onto international visitors. At the same time, this campaign will help strengthen the pride of the Thai people, and encourage stronger participation in the preservation of our heritage and culture for coming generations.”
The “2015 Discover Thainess” parade was encapsulated in six spectacular processions, stretching some 3.5 kilometers through central Bangkok. Leading the parade was a 12-meter replica of the royal barge Supannahong, which represents the power and glory of the Thai monarchy. It was followed by floats relating stories from the Thai epic, the Ramakien.
A second procession elaborately showcased some of the kingdom’s many regional festivals; such as, the New Year Songkran festival and alms-giving traditions from the North while other presentations highlighted skilfull elements of Thai culture like silk making, Thai cuisine, Muay Thai boxing and other fun and traditional activities the kingdom offers. The evening culminated in a final procession called the “Smiles of Siam”, celebrating the irrepressible happiness and hospitality of the Thai people.
H.E. Kobkarn Wattanavrangkul, Minister of Tourism and Sports said, “The procession marks the beginning of a year of activities inviting tourists to celebrate and share in elements of “Thainess” throughout Thailand, including the 12 rare gems, or provinces that are renowned for their unique history, culture and lifestyle, as well as the 22 best places to see beautiful flowers in the country. In addition, at least one large event will take place every month at various locations up and down the country to coincide with popular regional festivals.”