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Thaivisa.com, Thailand’s largest English-language web-board and information on digital platforms for expats and foreign visitors, is collaborating with The Nation on content integration, advertising, and services.
The first initiative will be an integration of Thailand’s news and content from The Nation on the web pages of Thaivisa.com – a move which will serve both readers wanting more Thai content and marketers wanting to reach this group of customers.
The combined Thaivisa and Nation will serve the largest expat groups spread throughout different regions of Thailand.
The importance of online within the global and Thai media landscape has never been stronger, and consumers increasingly now use digital media platforms as their primary source for information. Thaivisa, is the leading online site for foreigners on all things Thailand, according to Mr Alex Scalia, chairman of Thaivisa.com.
“And so this move is an important and significant step in terms of Thaivisa’s position in the market,” he added.
Pana Janviroj, President of The Nation, said the collaboration with Thaivisa’s web board members and website visitors will enhance their information and knowledge on Thailand through news and services, from Nation Group, as well as to strengthen the communication platforms in the digital era.
“It’s part of our broader strategy as we roll out different digital products,” he said.
Nation Multimedia Group Public Company Limited is one of Thailand’s largest media companies. The company operates two free-to-air television stations, three national newspapers (English, Thai business, and Thai mass circulation), a university, a book and cartoon unit, printing and logistics operations, and new media and digital platforms.
Thaivisa has long been recognized as a leading news source for foreigners primarily as an aggregator of news from across Thailand. More recently the site has developed its own content and channel diversification into categories such as tech and property.