Mama instant noodles sale drops for the first time in 42 years

Sale of Mama instant noodles dropped 0.3 percent for the first four months of this year, the first ever record of Saha Pattanapibul Corporation in 42 years, said Mr Wathit Chokewattana, vice president of the company, on Tuesday.

However, he is confident that sale will pick up for the rest of the year and sale of Mama instant noodles is expected to grow by three percent for the whole compared to just 1.2-1.3 percent last year.

The sale contraction for the first four months of the year reflected economic slowdown which has affected the grassroot people who are the main consumer of instant noodles.

Normaly, Mr Wathit said that the growth rate of instant noodles averaged 5-6 percent per annum and Mama still remains the market leader with 53 percent share of the market followed by Wai Wai and Yum Yum.

The total sale of instant noodles of all brands this year was estimated at 15.8 billion baht compared to last year’s 15.4 billion baht.

To promote the marketing of Mama noodles, the company has hired wellknown actress Patcharabha “Aum” Chaichua as product presenter for three types of Mama instant noodles, tom yum kung, tom yum kung nam khon and tom yum mor fai.

Thai PBS

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