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New measures set to drive “Eat, Shop, Spend” campaign

Samui Times Editor



New measures set to drive “Eat, Shop, Spend” campaign | Samui Times
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Deputy government spokesperson Traisulee Traisoranakul said today the Cabinet will launch a Bt116-million tourism stimulus package to further promote the “Eat, Shop, Spend” campaign.

New measures set to drive “Eat, Shop, Spend” campaign | News by Samui Times

“It consists of two measures. Under the first, the Tourism Authority of Thailand (TAT) will collaborate with operators of hotels, spas, and entertainment venues in promoting the sales of 40,000 domestic tour packages, priced at Bt100 each”, she said.

“This measure, running from October to December 2019, has been allocated Bt63.5 million in funding, ” she added.

Consumers can register for this scheme to shop online at participating partners via TAT’s official Line account. Purchase is limited to one package per buyer.

“It is targeted at Generation X and Y consumers with moderate purchasing power. The promotion will be held on ‘catchy’ dates, such as October 10 (10-10), November 11 (11-11), and December 12 (12-12)”, said Traisulee.

The second measure involves launching a project to boost travellers’ spending, in which TAT and private partners will offer 70 per cent discounts on luxury products and services at participating hotels, shopping malls, spas, hospitals, restaurants, jewellery stores, and amusement parks on weekdays.

“Promotional activities will be launched on mini websites and mobile platforms, backed by Bt52.5 million in funding,” she said.

TAT has told the Cabinet that these measures would stimulate Thai tourism in view of a economic recession and continuous strengthening of the baht as well as keeping Thailand as one of the six countries earning the most from tourism.

The measures are expected to increase tourism revenue by 10 per cent to a total of Bt3.3 trillion this year.

 The Nation

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