Thailand’s resort island of Samui continues to see its tourism sector steadily grow despite standing quietly alone in
a maddening storm of low-cost airlift growth across the country. In 2015 airport passenger arrivals eclipsed the one
million marker and year-on-year growth registered a 7% increase.
But the story doesn’t stop there, as room rates across the Kingdom remained volatile in a year where national
tourism arrivals topped 29 million, Samui market-wide average room rates pushed up 12% compared to 2014.
According to data from C9 Hotelworks newly released Samui Hotel Market Update the domino impact of high rates
pushed up the all important metric of RevPAR (revenue per available room) y-o-y by an impressive 15%.
As Samui’s privately operated airport remains a hotly contested issue amongst tourism stakeholders, the actual
fact is that the muzzling of low-cost airline incursion which in many other Thai destinations has hoteliers struggling
to drive up or any many cases retain rates, for the island in the Gulf of Thailand has been a mixed-blessing.
Commenting on the trend C9 Hotelworks Managing Director Bill Barnett said “the systematic trigger of increasing
the daily flight ceiling imposed by the government from 36 to 50 flights per day has regulated growth and has had
an overall organic positive factor for the market. Hotel supply and demand issues remain favorable and in fact the
increase in flight capacity has dually benefited from Bangkok Airways switching a growing number of flights to
larger Airbus A-319s instead of ATR-72’s which has added overall seat capacity.”
With tourism number surging, Samui’s hotels are seeing a systematic upgrading which this year is being
highlighted by the completion of a US$20 million renovation of the Santiburi Beach Resort and the reopening of the
Amari in Chaweng, which was closed for a substantial make-over. While another Thai hospitality giant the TCC
Group recently announced plans for an upgrade and rebranding of the Imperial Boat House to Spanish hotel chain
Melia under their Sol brand.
One key highlight of C9’s report is the growing significance that international chains are having on performance.
Branded hotels achieved higher market-wide average daily rates (ADR) in 2015 compared to the previous year by
24%. Looking at the incoming pipeline of 14 hotels currently in development in Samui, well known groups such as
Ritz-Carlton, Holiday Inn and ACCOR’s Sofitel figure prominently into the island’s future landscape. Meanwhile the
Samui Airport is in the early stages of study and public hearings over a US$29.2 million expansion plan.
For further information and high-resolution photography, please contact:
Bill Barnett, Managing Director, C9 Hotelworks
Telephone: +66 (0)8 1956 1802
Mental Health Issues Mounting According To University Poll
One New Case, One Death – Covid-19 Update (June 2)
Boxer Acquitted From Drug Charges Wants Justice
Samui Hotels May Join Chopping Block
Stranded Italian Helps Traffic Police
Bangkok Airways To Offer More Flights To Koh Samui
Despite Spam, Thai Chana App Crucial In Covid-19 Fight
Cinemas Keep Extension Plans Despite Decreased Ticket Sales
Pattaya Beaches Open But Give Tourists Nowhere To Go
Thai Ship Workers Quarantined In Phuket
Thailand Focusing On Tourism Bubbles And Domestic Tourism
World-Class Colouring Book Sales Benefit 2 Samui Organizations
Koh Samui Hotels Ready To Welcome Tourists
Thai Bank Anticipates A Prolonged National Tourisum Recovery
Bangkok Airways Waives Fees To Promote Travel
Koh Samui Weather (May 27)
Thai Man Prefers Sex With Others’ Flip-Flops Over Humans
20 Thai UK Returnees Have Covid-19 Symptoms
Starving Monkeys Overrun Hua Hin
July 1 – End Of Emergency Decree, Lockdowns, International Travel Ban
- Regional News2 months ago
Koh Samui. 7-Eleven and Family Mart close overnight.
- Koh Samui News2 months ago
Samui Covid-19 update
- Breaking News2 months ago
Koh Samui’s first Covid-19 case
- Breaking News3 months ago
One dead, two injured after bar shooting in Samui
- Events2 months ago
Koh Samui is going into full lockdown
- Thailand News2 months ago
Bangkok booze ban and postponed holidays
- Regional News2 months ago
National curfew starts today
- Thai Life2 months ago
Thailand’s government officials extend tourist visas